“The Digital Green Wave: Empowering Change Through Social Networks and Influencers for Payments for Ecosystem Services (PES)”

Attention, environmental enthusiasts! We invite you to be part of an exciting research project led by the BOKU team of NOBEL, titled “The world of payments for ecosystem services with and without social networks: how influencers can accelerate the adoption of payment practices for ecosystem services (PES)?” This groundbreaking study aims to harness the power of social media and influencers to overcome key barriers hindering the adoption of PES initiatives including the lack of market information, participation avoidance, and mistrust.

Why should you participate? Social networks and social media influencers (SMIs) hold remarkable influence over consumer decisions, leveraging their expertise and personal experiences to inspire action. By joining our survey, you become an essential voice in shaping the future of PES programs. Your perspective will contribute to identifying interested actors and potential social media-related factors and selecting the most effective social media platforms and local-regional social media influencers (L-RSMIs).

This survey will only take 10 minutes of your time, and your responses will remain completely anonymous if you prefer not to participate further. Help us pave the way for a greener future by clicking the link below and sharing your valuable insights:

Join the Survey Now!